#EndTB TikTok Challenge
Join the global movement.
Create your beat, share your story, and help us end TB through the power of creative digital action.
Your Voice. Your Creativity. One Goal: End TB.
About the challenge
Tuberculosis is the world’s deadliest infectious killer, yet it is often forgotten. The End TB TikTok Challenge, launched by the Global TB Caucus and partners, invites creators, activists, and health workers to shatter the silence. This is your platform to educate, inspire, and mobilize your community using the most dynamic medium of our time.
Your challenge is simple
Your video must contain accurate TB information and inspire someone who has never thought about tuberculosis to care. Everything else is up to you.Â
The one rule
Create a TikTok that makes someone stop scrolling and care about tuberculosis.
Who can participate
Anyone and everyone with a TikTok account can take part. Whether you’re a dancer, makeup artist, chef, student, storyteller, person affected by TB or simply someone with something to say, your creativity and your voice can make a difference.
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Participants under 18 must have parental consent.
Creative freedom
Dance, talk to the camera, use graphics, or tell a silent story through text—show us your unique style while spreading the message.
How to participate
01
Record
Shoot a 30-60s clip for the End TB challenge with your views.
02
HASHTAG
Include the official #EndTBTikTokChallengeKe tag.
03
tag
Tag @GlobalTBCaucus on TikTok.
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04
Post
Share your video on TikTok and set it to public.
05
Register
Submit your video link via our official portal to be eligible for prizes.
TB Resources
Need inspiration or facts for your video? Explore our curated resources for creators.
Why join
By taking part, you help make TB impossible to ignore. Your creativity can challenge stigma, share life-saving information and inspire people everywhere to take action. You will also have the chance to win exciting prizes and gain global recognition for your work.
Judging criteria
Creativity & Originality
Does your video stand out? Unique storytelling, editing, and creative use of space are highly valued.
1
Accuracy & Impact
Is the health information correct? Does the content convey the urgency and importance of ending TB?
2
Engagement & Reach
How did the TikTok community react? Engagement metrics and potential for viral awareness are key factors.
3
Prizes
$800
1st Prize
$500
2nd Prize
$300
3rd Prize
Note: Prize payments will be made in USD. The recipient’s local bank will convert the payment into the applicable local currency.
Terms and conditions apply.
Timeline
Aug 18
Challenge Launch
Sep 18
Submission Deadline
Oct 5
Finalist Shortlist
Oct 15
Winners Announced
The story of tuberculosis is still being written.
Be the one who helps end it.
Your creativity has the power to change lives.
Join us in the global fight to End TB once and for all.
By clicking “Submit Your TikTok Video”, you confirm that you have read, understood and agreed to the #EndTBTikTok Challenge Terms and Conditions, including the eligibility requirements, submission guidelines, judging criteria and guidance on respectful, accurate and non-stigmatising language. You also confirm that your submission meets these requirements and understand that entries that do not comply may be disqualified.